Interview Series - Career Experts - Sarah Johnston from Briefcase Coach CareerMetis.com

Interview Series - Career Experts - Sarah Johnston from Briefcase Coachâ€" CareerMetis.com In this interview series, we caught up with Sarah Johnston from Briefcase Coach,who shares her expertise and insights about job search, career change, etc. in today’s marketplace.Tell us a little bit about your companyevalThe Briefcase Coach helps high achievers land target jobs through strategic networking coaching, resume writing and interview coaching.Past clients have landed leadership opportunities at top companies like Google, Medtronic, Deloitte and PepsiCo.How did you get started in this path?I started my career as a corporate recruiter. I got tired of seeing hard-working people get passed over for opportunities because they didn’t know how to position themselves during the job search.I have also relocated 4x What is the most exciting part of working in thisindustry?I still love getting the, “I GOT THE JOB” text messages.They never get old. I love helping people land their dream jobs.How do to stay abreast of the industry as an expert?I am committed to continuing educ ation.Not only am I involved in the Career Thought Leaders and the Professional Association of Résumé Writers Career Coaches, I read an hour a day.I love to learn and stay abreast of the latest trends.What are some of the things that you see job seekers struggle with the most?One of the most common mistakes that I see job seekers make is that they are spending the majority of their time on job boards vs. networking.I am a big advocate of the “hidden job market” and highly recommend informational interviews.What are the common mistakes that you see them do?Outside of applying online, I often see job seekers not having a strategy. You would never take a road trip without directions.Similarly, you should not start a job search without a “target list of companies” and a target job title title/opportunity. It’s hard to land a job if you don’t know what/where you are trying to land.How should job seekers approach job search today?Applicant tracking systems have made it EASI ER for job seekers to access opportunity but extremely difficult to stand out. Job seekers who can humanize their search in this digital age will be memorable.What is the biggest trendSarah Johnston and Briefcase Coachhave also been featured in our recent compilation of the most resourceful career experts and career blogs â€" Top Career Advice Websites.